Managing Crisis Communications in the Internet Age
Certification Networking Group Quarterly Meeting
Wednesday September 21
RSVP Now!
There are more than 3.5 billion pieces of content shared each week on Facebook alone, 234 million websites and 126 million bloggers – making tracking online conversations tricky. A flash crisis happens when a negative post goes viral and the winds of chatter whip it into a firestorm.
Credentialing organizations may be ready to handle issues such as brain-dumping or even cheating on examinations, but what happens when the crisis goes outside of the testing room? Do you have a strategic communications plan in place or will you be forced to respond on the fly? Are there policies on who will be the “voice” of the organization or how you will respond? Will your social media help or hurt your efforts?
Adele Cehrs, President of Epic PR Group, has extensive experience helping organizations manage their communications when a flash crisis hits. During this interactive discussion, she will outline the tools and resources you need to launch a successful crisis communications campaign including:
Demonstrating a strategic plan for crisis situations- Sharing best practices for responding (or not responding) to negative comments
- Providing template examples to notify key stakeholders to prevent the bad news from spreading.
Join your colleagues at the September CNG meeting to discuss the best ideas for managing the worst situations!
About the Presenter:
Adele Cehrs is President of Epic PR Group, a full-service public relations agency based in Old Town Alexandria, Virginia. As President of Epic, Adele has overseen the development of numerous award-winning local and national PR campaigns. Epic’s clients include Fortune 500 companies, regional businesses, non-profits and associations. A recognized expert in PR, Adele has been featured in Voice of America, Washington Business Journal, PR Week, Bulldog Reporter and the Washington Post. She has also appeared on CNN Headline News, NBC4, WUSA-9 News, NPR and Fox Business Network Happy Hour.
No registration fee. RSVP required for your name badge and to gauge how much food to prepare.
| Time: 9:30 a.m. – Noon Date: Wednesday, September 21 Place: American Nurses Association 8515 Georgia Ave Silver Spring, MD 20910-3492 Phone: 800-274-4262 or 301-628-5000 (in Washington, DC area) Directions:The ANA headquarters is located at 8515 Georgia Ave. in downtown Silver Spring, adjacent to parking, shops, restaurants and the Silver Spring Metro (Red Line) station is two blocks away. Parking:
|
 |
Webinar: If you cannot attend the meeting in person, there is the option to RSVP for the online webinar. We are working with one of our members, Jim Brinton of Certification Management Services, to bring you CNG Webinar, which will cover the program portion of our morning quarterly meeting on September 21nd. You need to RSVP for this webinar by clicking here.
CNG Event Co-Sponsors
|
|
|
Did you attend the last CNG Meeting? Help make each CNG Meeting Better!
How was your experience at your last CNG Meeting? How was the presenter? Did the subject engage you? For CNG to have sucessful events we need YOUR feedback. If you have not already, click on this link to fill out our evaluation form and tell us more about our last event. Please use the dropdown field found at the top of the correct event evaluation form. |
