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    Business Issues That Drive Certification
    to Success or Into the Ground

    CNG Quarterly Meeting
    March 28th
    Knight Broadcast Studio
    Newseum, Washington, DC

    RSVP Now

    CNG members gave birth to this conversation at an Open Space Technology meeting, conducted by the Chicago CNG group two years ago and it has taken off. This is the conversation that got the highest number of votes from all members and ended up with people standing, talking in excited tones and waving their hands. It’s all about the business of certification. This is what everyone wants to talk about and learn from each other.

    This May Be The Day That Changes Your Life and the Course of Your Career in Certification.

    Come to this meeting and get in the middle of these conversations on March 28.   Weigh in and tell us what your experience is with topics like these (which came out of the first meeting):

    • How can you expect to succeed in business if you don’t know what your business is?
    • Certification programs are not charity organizations.
    • Do you think you are in business to create a test or to create a certified professional?
    • Aren’t we supposed to be professional services businesses that live by standards and strive to delight all they call customers?  Perhaps we call them stakeholders.  Whatever the certification organization calls their customer groups, there is a value exchange involved.
    • When you look at the size and budget of most certification organizations or certification programs, they fall into the category called small business.   What is the experience most people have in running a successful small business before they get into the certification industry?
    • What is the business model of certification programs? Do most people running certification organizations even understand the business model of their certification commission or certification agency, such as which customers are worth more than others?  And do they know the services needed by each customer and preferences each customer has for how they are served by the certification business
    • Your relationship with the IRS is not a business model, nor a customer strategy—so can we stop tossing terms like 501 (c) 3 and 501 (c) 6 into the conversations about how to grow our certification business?

    Certification Professionals Call for Better Leadership, Better Management

    In response to a groundswell of interest, CNG is launching a practical investigation into Certification as a Business. This program will help you develop a better understanding of the true nature of the certification business to enable personal effectiveness and business success.

    If knowledge is power, then self-knowledge is the point of origin for effective leader-managers.

    Robert Pedigo, founder of three large global testing businesses, will share a few useful insights from his journey through the jungle of managerial effectiveness before everyone at the meeting participates in a group examination of core issues in business, including:

    • How your understanding of your business model can empower or inhibit effectiveness
    • Role clarity and boundaries—who do you really serve and what do they want from our organization?
    • Methods for developing personal insight that empowers genuine leadership.
    • CNG’s plans to create a task force to develop a glossary of management and leadership educational resources

    Presenters and Facilitators

    Robert H. Pedigo -  Vice President for Client Services, Castle Worldwide. Rob manages Castle’s psychometric, test development, and education management consulting practices. He has advised private industry leaders and government agencies on the creation, development, and improvement of certification and measurement programs for over 18 years. Prior to 2005, he was a founding partner of Caveon Test Security and the Executive Director of ITCSC, an industry trade group dedicated to the protection of its members’ testing related intellectual property. Rob also founded and managed the global certification programs for Oracle Corporation and Adobe Systems. Rob earned a BA from the University of Washington in Political Economy, an MBA with an emphasis in Organizational Development from City University, and is working hard on a doctoral program in I/O Psychology.

    Facilitator Team: Lance Welter, Ron Hanchar, Georgia Patrick and Rob Pedigo

     

    RSVP Now

    Time: 9:30 a.m. – Noon (Eastern)
    Date: Wednesday, March 28, 2012
    Place: Knight Broadcasting Studio
    Newseum
    Go to Freedom Forum entrance on 6th Street NW
    Washington, DC 20001

    Directions: Intersection of 6th Street NW and Pennsylvania Avenue NW. Click here for a map.

    Closest METRO station is Archives Metro  (Green Line and Yellow Line trains) on 7th Street NW. Remember this: To get to the CNG event, please use Freedom Forum entrance on 6th Street. Do not use the front entrance on 555 Pennsylvania Avenue because another group is cleared for that entrance and you will just be redirected walk to the west side of the building, which has the 6th Street entrance. Click here for a link to the Newseum on Google Maps.

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