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    Are you totally confused about Social Media?

    Have you been more Reactive than Proactive in your approach to Social Media?

    More of a Knee Jerk Reaction?

    Do you know what type of planning needs to be done to create a successful Social Media Strategy?

    Do you know how to create a Social Media Strategy?

    Do you know which Social Media will be most successful for your Organization?

    Is Social Media a technology that will generate revenue for your Organization?

    Then this presentation and dialog is for you:

    Social Media? Man, I am Lost!

    Certification Networking Group Quarterly Meeting
    Thursday, May 26
    APICS The Association for Operations Management
    APICS Corporate Office
    8430 W. Bryn Mawr Ave, Suite 1000
    Chicago, IL 60631

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    Social media presentations have left many certification professionals scratching their heads about its social relevance to associations and certification bodies. Social media’s general approach of using blogs, social networks, video and other channels hasn’t presented a clear rationale or methodology for how it might apply to certification.

    Therefore, CNG Chicago invites all certification professional to explore and discuss social media/ social business with Christopher Rollyson on May 26, 2011 at APICS Corporate Offices, 8430 West Bryn Mawr, Chicago, IL. Mr. Rollyson advises governments and enterprises on social business strategy and execution and will explain how social business strategy, when harnessed correctly, can strengthen association and certification businesses.

    • Promoting certifications by educating both candidates and the general public about the value of certifications
    • Increasing the market value of certifications
    • Facilitating candidate and certficant “buzz” within the community
    • Helping the certifying body to remain current with the needs of its community
    • Making certification operations more efficient through social tech’s new generation of collaboration tools

    You will take away from this presentation:

    • Get off the “marketing” track: how social business is very different
    • The key to credibility: facilitating and nurturing others’ conversations
    • Making social business work takes work: what the work looks like
    • How to determine whether social business makes sense for you
    • How to decide what “technology” to use


    Please Respond to This Two-Question Survey     to give us a base line on this Social Media/Social Business topic. Thank you.


    About the presenters

    Christopher S. Rollyson has been a marketing and technology pioneer for twenty-five years. As a consultant and marketing executive, he has had a leading role in launching such game-changers as: Java with Sun Microsystems, e-business strategy with PricewaterhouseCoopers Management Consulting Services, and SOA, Web services and architecture solutions with nVISIA and IBM. He founded CSRA Inc. in 2006 to advise commercial and government enterprises in social business strategy and execution and other disruptive technologies for innovation. He launched the Social Network Roadmap(SM) and the Executive’s Guide to Web 2.0 in 2008 to enable aggressive adoption of Web 2.0 while mitigating risk. He guides clients on using Web 2.0 for stakeholder engagement, process innovation and stronger business. He authors three blogs that have been ranked Top10 as well as numerous microblogs, pages and groups.

    Previously a subject matter expert for e-business and knowledge strategy in PricewaterhouseCoopers Strategic Change, Mr. Rollyson advised enterprise clients in automotive, software, telecoms, consumer electronics, chemicals and petroleum industries on using e-business to transform themselves as well as start-ups on business strategy. Prior a marketing executive at KPMG, he transformed marketing for a twelve-state area with a digital knowledge strategy. Mr. Rollyson has done graduate work in strategy and economics at the University of Chicago. He has lived and worked in France, Italy, Germany, the Czech Republic, the U.K., Spain and the U.S.

    Time: 9:30 a.m. – Noon 
    Date: Thursday, March 26, 2011
    Place: APICS The Association for Operations Management,
    APICS Corporate Office
    8430 W. Bryn Mawr Ave, Suite 1000
    Chicago, IL 60631

    Webinar: Couldn’t be there in person? Click here to download the webinar. It is presented by Jim Brinton from CMS, which will cover the main presentation and a webinar group mentoring activity especially designed and facilitated for an online setting.

     

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