Going Global Part 2: Marketing Internationally
The Certification Network Group will host its quarterly meeting in Washington, DC on September 21 from 9:30am - 12:00pm ET at the Green Business Certification Inc.
Following CNG's successful June session on translating and localizing your certification program as part of "Going Global", this session will discuss the strategy and planning process required when rolling your program out globally. Drawing on the presenters' extensive experience in working in and with global credentialing organizations, considerations critical to the marketing process will be discussed, as well as potential tactics to consider. Finally, pitfalls to avoid and resources all certification managers can draw on will be discussed.
This event will include a tour of the Green Building Certification Inc.'s facilities.
Selina Homles, MBA: Selina serves as the Director of Marketing serving both the U.S. Green Building Council (USGBC) and Green Business Certification Inc. (GBCI). In this role, she develops and implements marketing strategies to support LEED and its related programs. Most recently, she led the communications and marketing effort around the ballot and launch of LEED v4, the newest version of the LEED rating system. Selina earned her Bachelor of Science degree from the University of Maryland as well as a Master's of Business Administration.
Rory McCorkle, PhD: Rory is the Vice president of Certification for PSI. He helps certification clients meet their goals through the suite of services offered by PSI, while leading a team of business development, account management, and consulting professionals. During his career, Rory has worked with over 125 associations and credentialing organizations, including well-known licensure programs and gloablly renowned certifications. He has worked as a Career Resource Product Manager at IEEE and a Product Manager of Credentials at the Project Management Institute (PMI), growing their flagship Project Management Professional (PMP) ® credential through critical business changes and marketing. He also worked at Prometric, providing exam development and program design consulting. Rory received his PhD in Organizational Leadership from the Chicago School of Professional Psychology. He also holds and MBA from Drexel University and BA in Psychology from Millersville University.
Date: Wednesday, September 21, 2016
Time: 9:30am to 12:00pm ET
Location: Green Business Certification Inc. 2101 L St. NW, Suite 500, Washington, DC 20037