Shared Practices for Marketing Your Certification
Image by Fotolia Free, 2014
This panel presentation will be led by panelists who will talk about their certification marketing practices—what they have found to be effective, what they have learned, and more. There will also be a time for Q&A, so please come with questions and stories of your experiences.
In addition to the panel, the program chair will facilitate an open source discussion during which participants can meet to discuss and share experiences on mutually beneficial topics.
No registration fee. RSVP required for your name badge
and to gauge how much food to prepare.Sponsor:
American Osteopathic Association (AOA)
142 E. Ontario, 4th Fl
Chicago, IL 60611
Dr. Ginger Malin
Founder and EVP
Dr. Ginger Malin is the founder of BadgeCert, a digital badging solution that enables credentials to be verified with a single click. Ginger is recognized leader in employing cutting-edge virtual learning technologies to help organizations educate, inspire and recognize their stakeholders' accomplishments. As an award-winning Professor and technology entrepreneur, Ginger has published widely on the subjects of learner engagement and motivation, instructional design, and educational technology and has held faculty appointments at Lake Forest College and DePaul University.
Geraldine A. Piskorski, MBA
Board of Certification
American Society for Clinical Pathology (ASCP)
Ms. Piskorski has over 40 years of experience with the ASCP Board of Certification (BOC). Throughout her tenure, she has held various positions in the Board of Certification and has been a Director since 1985.
Ms. Piskorski was a key participant in the transition from paper-and-pencil testing to computer adaptive testing in the Board of Certification. She also served as chair of the accreditation team responsible for obtaining accreditation for the BOC certification programs from the American National Standards Institute.
Senior Certification Specialist
Katie is a senior member of the Certification Team at kCura where she manages several of the certification exams and supports customers through the exam process. Katie works closely with internal and external subject matter experts (SMEs) to ensure kCura’s exams bring the most value to the community.