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  • Welcoming Environments® In The Association World: A Data Driven Assessment of Diversity, Equity and Inclusion

Welcoming Environments® In The Association World: A Data Driven Assessment of Diversity, Equity and Inclusion

  • 25 Mar 2021
  • 10:00 AM - 12:00 PM (EDT)
  • Online: WebEx link will be emailed separately


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Welcoming Environments® In The Association World:

A Data Driven Assessment of Diversity, Equity and Inclusion

Virtual EventSponsor:



Session Description:

Association Forum has released the findings from a groundbreaking, Welcoming Environment® (WE) Research Study built in partnership with McKinley Advisors. This research shines a spotlight on the disconnect between what is identified as necessary Diversity, Equity and Inclusion (DEI) strategies and where these strategies are actually being implemented in associations. Driven by the input of more than 5,000 association members and several hundred staff members, we have an unprecedented look into how associations are - and in some cases are not - meeting the moment as it relates to creating Welcoming Environments®. Together with the principals behind this research, you'll hear from leaders of some of the organizations studied and learn first-hand how they are making change that makes a difference.


Jon Hockman, CPF, FASAE

Motivated by organizations’ missions and driven by results, Jon Hockman brings more than two decades of consulting experience with hundreds of associations in the U.S. and abroad to his leadership of McKinley Advisors’ Chicago office. A specialist in facilitating communication, Jon has aided clients in areas including strategic planning, team/group efficacy, change management, organizational culture/climate and leadership development.

Prior to joining McKinley, Jon founded the d3 Group, a successful consultancy focused on strengthening associations. He also served as a partner of KRW International, the CEO of Delta Sigma Phi Fraternity and was a major gifts fundraiser for both the American University and the Children’s Defense Fund.

Jon is a Fellow of the American Society of Association Executives (ASAE), an honor that is bestowed upon fewer than 1% of association professionals. He also holds the Certified Professional Facilitator (CPF) credential from the International Association of Facilitators.

Jon holds an undergraduate degree from The Ohio State University. When he’s not immersed working within groups of people, Jon can be found going for runs along Lake Michigan where some of his best thinking occurs.

Michelle Mason, FASAE, CAE, CQIA
President and CEO at Association Forum

Michelle joined Association Forum as President and CEO in September 2014. She provides strategic leadership, fiscal responsibility, and successful delivery of member value.

Michelle is a Certified Association Executive (CAE), Six Sigma Champion and Certified Quality Improvement Associate (CQIA). She is an ASAE Fellow and an Aspen Institute Ideas Fellow. She is a graduate of the SmithBucklin Leadership Institute. Michelle served as an examiner with the Wisconsin Center for Performance Excellence. She has a BA, MBA and MS.

In addition, Michelle is a Chicago Business Journal Women of Influence Honoree 2019, Chicago Defender Women of Excellence Honoree 2019, and the CEO Update Professional Society CEO of the Year 2020. She also received the 2012 WSAE Association Leadership Award and was recognized by Associations Now as an “A Lister: Someone Who Makes Associations Work.”

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