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  • Should your association develop a microcredential? Questions to answer and a case study

Should your association develop a microcredential? Questions to answer and a case study

  • 09 Feb 2022
  • 8:30 AM - 11:00 AM
  • Online


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CNG Virtual Meeting

Should your association develop a microcredential?

Questions to answer and a case study

Sponsored by:

CNG meeting recording:
ICE Resources Shared During the Presentation:
Info on certificate vs. certification:
I.C.E. Microcredentialing Toolkit:
The ICE1100 standard specifies that a job analysis is required if holding the certificate is a job requirement:
ICE article on the topic and a quick read.


Should an association develop a microcredential in the COVID-19 (and post-COVID-19) world—even if it (or its certifying body or continuing education body) has offered a successful “macrocredential” for many years?  

With the accelerating rate of change in technology, an unforeseen new niche for a microcredential may present itself. Landmark legislation or Supreme Court decisions (such as Bostock v. Clayton County that held that sexual orientation and gender identity are actionable under Title VII of the Civil Rights Act of 1964) may also provide opportunities for the creation of a microcredential.

This interactive session will offer theoretical and practical questions that should be answered before starting a microcredential.  A case study of a highly successful microcredential that was developed in response to a new federal regulation will be analyzed in detail.   Questions from and experiences of association executive attendees will be answered and shared.

Learning objectives

1. Attendees will be able to define a microcredential in lay terms and describe the three (3) basic types of microcredentials.

2. Attendees will be able to employ non-technical principles from the economics of information to make a threshold determination of whether an association should proceed to the next stage of analysis.

3. Through analyzing and discussing a case study of a successful micro credential, attendees will learn how to apply principles of market segmentation in positioning and creating a micro credential.


Donald A. Balasa, JD, MBA, CEO and Legal Counsel, American Association of Medical Assistants (AAMA)

Donald A. Balasa, JD, MBA, has served as CEO and house legal counsel of the American Association of Medical Assistants® (AAMA) since 1990. Mr. Balasa received both his baccalaureate and law degrees from Northwestern University and his MBA in economics from the University of Chicago.  Mr. Balasa has taught “Introduction to Association Management” at the DePaul University Graduate School of Business and constitutional law evening courses at Trinity International University.

Mr. Balasa served as chair of the National Commission for Certifying Agencies (NCCA) and as vice chair of the Main Committee to update Institute for Credential Excellence (I.C.E.) 1100:2019—Standard for Assessment-Based Certificate Programs (An American National Standard).  He was elected to the Board of Directors of the Commission on Accreditation of Allied Health Education Programs (CAAHEP) in 2018 and as President of CAAHEP in 2021.

Mr. Balasa’s areas of legal specialization include not-for-profit governance, professional credentialing and regulation, and antitrust principles applicable to certifying and accrediting bodies.  He has written and spoken about accommodations for test takers required by the Americans with Disabilities Act (ADA), disparate impact and disparate treatment of test takers under Title VII of the Civil Rights Act of 1964, and the professional less-regulation movement.  His expertise has contributed to the AAMA being the only professional society in history having: (1) a certification program accredited by the NCCA under its Standards for the Accreditation of Certification Programs; (2) a certification program accredited by the International Accreditation Service (IAS) under International Standard ISO/IEC 17024; and (3) an assessment-based certificate (ABC) accredited under I.C.E. 1100.

Johnna Gueorguieva, PhD, CAE, Director of Assessments and Sr. Psychometrician for the Dental Assisting National Board, Inc. (DANB)

Dr. Gueorguieva is a psychometrician; personnel certification body accreditation and policy expert; and serves as Director of Assessments and Sr. Psychometrician for the Dental Assisting National Board, Inc. (DANB) with over 20 years’ experience managing the development, maintenance and implementation of credentialing exams. In her roles with DANB she is fluent in all aspects of the internal and external operations of the organization.

As a psychometrician Johnna leads internal and external teams through content validation and standard setting studies, determines the methods used and promotes the results through technical reports and public summaries.

Gueorguieva has been serving the Institute for Credentialing Excellence (I.C.E.) as a volunteer since 2006 and is currently serving as an NCCA Psychometric Commissioner.


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Certification Network Group   P.O. Box 101451 Arlington, VA 22201

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