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The Importance of Governance Boards and Selecting Public Members

  • 30 Mar 2022
  • 9:30 AM - 12:00 PM (EDT)
  • Online


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CNG Virtual Meeting

The Importance of Governance Boards and Selecting Public Members

Wednesday, March 30, 2022
9:30 ET Networking and sponsor introductions
10:00 ET Program presentation

CNG is seeking sponsors for this event.
If your organization would like to sponsor the March 30 event, p
lease contact:
Bill West at

Click here to view the event recording:


Organizations that coordinate certification and/or licensure programs very often seek accreditation from a national body. Applying for accreditation is a recommended way to ensure that your program meets all best practice requirements.

Many times, organizations focus on the test development, exam delivery and candidate management systems as priorities, but soon learn that setting up governance is equally as important. As the Institute for Credentialing Excellence (I.C.E.) defines it, governance is “The structures (e.g., board of directors) through which control or authority in an organization is exercised to make essential decisions.” Without governance, a certification or licensure organization cannot proceed to get accredited, and as part of governance, one or more of the board members must be a “Public Member.”

I.C.E. defines the Public Member as “A representative of the consumers of services provided by a credentialed population who serves as a voting member on the credentialing body [board] with all rights and privileges, including holding office and serving on committees. The public member should bring a perspective to the decision and policy-making of the organization that is different from that of credentialed individuals and should help to balance the organization’s role in protecting the public while advancing the interests of the profession.”

This CNG session will focus on the why, who, how, and what of Public Members – why do we need them, who can qualify, how do you find them – and, how do you onboard them in a meaningful way so that they understand their duties, and what are some examples of meaningful Public Member contributions.


Beverly Black, MHSA, CAE has over 30 years of managerial experience with national and state non-profit, health-related organizations.  Currently, she is retired from the American  Society of Health-System Pharmacists and works with association clients as a consultant on Board training, strategic planning, effective governance, and bylaws’ updates and enhancement.

Additionally, Ms. Black has served on state and national Boards of Directors in the health and certification fields    She currently serves on the boards of the National Commission on Certification of Physician Assistants and also on its Foundation.  She is the Chair-Elect of the NCCPA Board.  She has also worked as an active member of the American Society of Association Executives’ Certified Association Executive (CAE) Commission.

Zeno W. St. Cyr, II, is a former health care executive with a long and distinguished professional career in the Federal, State, and private sectors of health care in his native New Orleans and in the Washington, D.C. metropolitan area. He previously served as Director for Legislative Coordination and Senior Advisor in the HHS Office of the Assistant Secretary for Preparedness and Response, where he had congressional liaison responsibility for the office’s national disaster and emergency preparedness, response, and recovery mission and directed the day-to-day operation of the Division. Zeno retired from federal service in August 2015.

Over the years, Zeno has held numerous leadership positions with professional, civic church, and community organizations. Zeno is the recipient of numerous civic and professional awards in recognition of his exemplary leadership and service. Zeno earned his Bachelor’s degree from Morehouse College and holds a Master’s degree in Public Health Administration from the Tulane University School of Public Health and Tropical Medicine.

Kevin R. Keller, CAE is Chief Executive Officer of CFP Board, the professional body for personal financial planners in the United States. CFP Board sets standards for financial planning and administers the prestigious CFP® certification – one of the most respected certifications in financial services and one of the few accredited financial services designations. Mr. Keller is responsible for leading the organization to benefit the public by granting CFP® certification and upholding it as the standard of excellence for competent and ethical personal financial planning.   

The number of CFP® professionals in the U.S. stands at 91,990 – reflecting an increase of nearly 70% since Mr. Keller joined CFP Board in 2007. Under Kevin’s leadership, CFP Board overhauled the CFP® certification standards with a strengthened Code of Ethics and Standards of Conduct that requires CFP® professionals to act in the best interest of the client at all times when providing financial advice. CFP Board also launched the Center for Financial Planning, which is working to creating a more diverse and sustainable financial planning profession, so that every American has access to competent, ethical financial planning advice.

Matthew P. Stanley, CAE currently serves Richmond Public Schools, in Richmond, Virginia, as the Director of Advocacy and Outreach in the Office of Engagement, leading the school division’s government advocacy efforts and community outreach strategies. In 2020, Matthew was named one of Richmond’s Top 40 under 40 in Style Weekly, the region’s weekly culture and arts periodical.

Matthew was previously a partner at AEGIS Associates, LLC, a state government relations and association management firm in Richmond, Virginia. Within a portfolio of non-profit and corporate clients in the healthcare and education sectors, he served as the Associate Executive Director of the Virginia Association of Independent Specialized Education Facilities (VAISEF) and the Virginia Coalition of Private Provider Associations (VCOPPA). Matthew currently serves as a Public Member Commissioner on the Board of the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM), and previously served on the Virginia Society of Association Executives’ Board of Directors.

Sheryl Traficano, MBA, CAE, is Chief Executive Officer at the Certification Board for Diabetes Care and Education located in Arlington Heights, IL. CBDCE administers a national multidisciplinary certification program for health professionals who specialize in diabetes care and education. The program, created in 1986, has just under 20,000 active certificants. Sheryl’s been with CBDCE since 2000 and took on the role of CEO in 2013. CBDCE’s small staff size (6 FTE) has provided her with many different learning opportunities related to the operations and governance of a certifying board.

Past positions included working for the Emergency Nurses Association as the Manager for the Trauma Nursing Core Course and serving in executive roles with various smaller dermatology associations, via the Dermatology Services subsidiary of the American Academy of Dermatology. She currently serves on the Institute for Credentialing Excellence's Public Member Work Group and as a Director on the American Board of Nursing Specialties, as well as serving as the public member on the Elgin Community College’s Advisory Group for the Physical Therapy Assistant Program, Elgin, IL, and a Director of the Board of Trustees for Immanuel Lutheran Church, East Dundee, IL.

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Certification Network Group   P.O. Box 101451 Arlington, VA 22201

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