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How being intentional with your SME program affects your exam

  • 13 Jul 2022
  • 9:30 AM - 12:00 PM (EDT)
  • Online


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CNG Virtual Meeting

How being intentional with your SME program affects your exam

Wednesday, July 13, 2022
9:30 a.m. - 12 p.m. ET




The foundational building block of any exam maintenance program is the individual SMEs that write and review items, analyze JTAs, and ultimately make your exam defensible. When it comes to SMEs, every program faces the same four critical challenges: understanding the best way to attract them, assembling efficient teams for your workshops, motivating them to accomplish organizational goals, and finally, evaluating individual performance. We’re bringing together three experts to discuss how focusing on individual skill sets and diversities at the workshop level creates better outcomes and more valid exams. 


Annette M Parry Bush, MBA, BSN, RN, OCN®, ICE-CCP is the Director of Credentialing at the Hospice and Palliative Credentialing Center (HPCC), where she leads HPCC’s Certification Test Development team.
For over 15 years, her career has focused on building and maintaining certification programs and assessment-based certificate programs and meeting and exceeding accreditation standards. Her experience includes partnering with vendors and consultants, leading the item development process, working with volunteers and subject matter experts, and developing annual test development cycles that have included overseeing job analysis, standard setting, item development, item review, test publishing, and recertification. Throughout her professional career, she continues to be driven by her commitment to excellence and to adhere to best practices in test development.

Annette earned her Master of Business Administration from the University of Pittsburgh Katz Graduate School of Business and her Bachelor of Nursing from the University of Pittsburgh School of Nursing. Prior to her work with HPCC, she has worked at the Oncology Nursing Certification Corporation (ONCC) as Certification Programs Manager. She has served on the ABSNC Board and has volunteered as an ABSNC accreditation application reviewer; on the ICE Programs Committee; and, on ATP Standing Committees

Eric Nepomuceno joined CFP Board in December 2014 and is the Examinations Manager.

Eric ensures that CFP Board certification programs resonate with prospective candidates and employers.

His team is charged with providing stakeholders with the highest quality certification offerings by assuring their performance, consistency, and value. The examinations team supports CFP Board’s work to ensure that professionals that carry the CFP® mark have met the high standards of competency and ethics established and enforced by CFP Board.

Before joining CFP Board, Eric worked in certification roles throughout the Washington, D.C. area. Specifically, the National Society for Professional Engineers, Construction Specifications Institute, and RESNA. He joined CFP Board most recently from RESNA, an organization dedicated to promoting the health and wellbeing of people with disabilities, where he was responsible for the managing the development and administration of certification and education programs.

He has experience working with volunteer committees and task teams to guide the development, delivery, and maintenance of certification programs.

Heidi Schreifels is a Certification Program Manager at F5 Networks. She received her Bachelor’s in Communication from Washington State University. Her current focus is on redesigning the existing F5 Certification program while developing new technology certifications that maintain the validity, reliability and value the current certification program delivers. 

Isabelle Gonthier, Ph.D., is the Senior Vice President of Assessment Services at PSI Services, where she oversees the psychometric, test development, and language assessment development teams within the global credentialing organization. She has been highly engaged in the testing and credentialing industry for almost 20 years. Over the course of her career, Dr. Gonthier has managed and overseen the development and administration of large-scale licensure and certification examinations and assessment tools for various professions in the healthcare, financial, and IT sectors. She brings her unique perspective of being both a test sponsor and a testing services provider to the work she does across the testing industry, including her volunteer work with various industry associations. 


Guillermo Ortiz de Zarate, CIIO at NCARB & President of Lineup Management Services, has a B.S. in Information Technology and an MBA from Carey School of Business at the Johns Hopkins University.

With over 25 years of IT experience both in Argentina and the United States, he is leading the development and implementation of technology for companies in industries such as engineering, urban development, healthcare, banking, international commerce, marketing, government, NGOs, and regulation.

Fun fact – Guillermo contributes vocals, guitar and piano in his multi-lingual rock band, Los Desertados.

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Certification Network Group   P.O. Box 101451 Arlington, VA 22201

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