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  • CNG D.C. In-Person Session: Panel Discussion – Credential Value Creation

CNG D.C. In-Person Session: Panel Discussion – Credential Value Creation

  • 12 Jun 2024
  • 1:00 PM - 4:00 PM (EDT)
  • NCARB Offices 1401 H Street NW, Suite 500 Washington DC 20005


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CNG D.C. In-Person Session

Panel Discussion – Credential Value Creation

June 12, 3024
1:00 PM - 4:00 PM Eastern Time

Hosted by LineUp at the NCARB offices:
1401 H Street NW, Suite 500
Washington DC 20005


Credential Value Creation - In this session we will explore value creation with a panel of diverse speakers, presenting perspectives from certification organizations in different industries, an accreditation organization, and a certification lawyer.

We will begin with updates from our four panelists on key aspects of Credential Value Creation including two cases studies. We will then move to an open Q&A panel discussion.


1:00 to 1:30pm   Networking and Refreshments

1:30 to 2:00pm   Welcome and Sponsor Presentations

2:00 to 3:00pm   Panelist Presentations

3:00 to 3:45pm   Q&A Panel Discussion

3:45 to 4:00pm   Announcements and Wrap-Up


 Denise Roosendaal, Institute for Credentialing Excellence (ICE) 

Determining the Value of a Certification – with an Internal and External Lens. Internal Lens: Based on a 2019 I.C.E. study, certificants value both intrinsic and extrinsic benefits of a certification which go well beyond impact on salary.  Understanding these motivators can help an organization craft their own value statements or impact an organization’s value of certification rejudsearch.

External Lens: Based on the 2023 I.C.E. Future of Credentialing project, articulating the value of a certification to external stakeholders is becoming increasingly important. Establishing research that aims to answer the questions that external stakeholders desire is key. Longitudinal assessments (in recertification processes) are gaining traction in order to demonstrate knowledge growth or impact of the certificant population. Other tactics include research that focuses on the needs of employers, or communication outreach to government audiences for how a certification focuses on quality practices in order to protect the public.  

 Julia Judish, Special Counsel, Pillsbury Winthrop Shaw Pittman LLP

Legal and Legislative Developments Affecting the Value of a Certification

How test design and test security can bolster or undermine the value of a certification both to credential holders and to those who assessing whether to give weight to the credential as a legitimate marker of skills, knowledge, and competencies Certification organizations need to place a high priority on safeguards such as copyright registration for exam items, robust proctoring, appropriate testing accommodation procedures, and statistical analyses of test performance.  

Legislative trends challenged the incorporation of credentials into licensing requirements and reflect a devaluing of indicators of expertise The Professional Certification Commission has been tracking licensure reciprocity bills that also include alternative pathways to licensure, permitting work experience to act as a proxy for a license for out-of-state applicants moving from states without license requirements for a profession.  Many certifications are incorporated into state licensing requirements, but this trend creates a race to the bottom unless all 50 states have a uniform standard for practicing the profession.

 Dr. Usma Mohamed, Council for Professional Recognition

Case Study: Elevating the value of an Early Childhood Education Credential: Strategies for Marketing and Promotion. Exploration into the power of marketing and promotion in elevating the value of the Child Development Associate credential. Discover effective strategies and best practices. Discuss how to amplify the reach and influence of early childhood education in our communities.

  Joe Maslott, CPA

Case Study: Changing licensure / credential requirements to recognize rapidly evolving skills and competencies. Take an inside look at one of the biggest licensure model changes for the Certified Public Accountant (CPA) profession and the CPA Exam.  Exponential growth in technology, new rules, concepts, and standards, along with changes in the roles and responsibilities of new CPAs, have caused the body of knowledge required of new CPAs to grow. The CPA Evolution Licensure Model (CPA Evolution) establishes a core and discipline licensure model.  Candidates must take three common core Exam sections, and can choose from one of three discipline Exam sections to complete the testing requirement for CPA licensure.  For more than 100 years all CPAs have taken the same Exam sections. Starting in 2024, CPA Evolution brings more choice and candidate flexibility to the CPA Exam. 

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