CNG Chicago: Marketing for the Next Generation: Engaging Tomorrow’s Professionals Today

Description:

Join us for a dynamic professional networking event focused on how to attract, engage, and retain the Next Generation of professionals through innovative marketing and learning strategies.

This interactive session will feature a panel of experts discussing how organizations can evolve their approach to certifications, micro-credentials, and professional development to align with the expectations and behaviors of emerging professionals. Learn how leading companies and credentialing bodies are creating ecosystems of learning, assessment, and growth that resonate with digital-native audiences.

You’ll gain insights into:

• Trends shaping how the Next Gen discovers and values credentials
• Effective marketing strategies to reach and inspire early-career professionals
• Building pathways that connect learning, certification, and lifelong professional growth
• How technology and storytelling can strengthen your organization’s brand and impact

Session Moderator

Missy Pydo, VP and Managing Director, Global Strategy, Prometric | LinkedIn

Distinguished Panel

Pam Rosenberg, CAE, Sr. Director, Learning Shared Services, American College of Rheumatology | LinkedIn

Liz Wannemacher, Sr. Director of Product and Growth Marketing, National Restaurant Association | LinkedIn

Jeffery Moss, Founder and CEO Parker Dewey | LinkedIn

Jessica Heraty, Director of Marketing, Association for Supply Chain Management | LinkedIn

Aleese Eckenrode, Sr. Director, Professional Development, National Association for Healthcare Quality | LinkedIn